Marketing: The Hybrid Company

the Hybrid Company
Target Marketing
Reach all of your customers through traditional and online channels.
Anytime, Anywhere

Marketing

Plan & Implement

Your Winning Marketing Strategy

   Research and Develop Traditional and Online Marketing Strategies
   Examine 3 Success Strategies of Profitable Hybrid Companies
   Identify the Most Profitable Marketing Channels
   Learn the Best Sequence to Use to Incorporate Clicks, Bricks
     & Catalogs
   Integrate Websites, Storefronts and Catalogs without Creating
     Marketing Channel Conflict
   Maximize Traditional and Online Marketing Effectiveness
   Learn Specific "How-To" Techniques from Industry Leaders

Price: $27.00 Click Here to Order

"Traditional companies that viewed the Web as a business opportunity are the ones left standing strong after the dot.com fallout, argues Tiernan. Clear, realistic, and well-organized, her book lays out a strategic and tactical road map for reaching customers through all available channels, with helpful chapter summaries."

Publishers Weekly

June 4, 2001

Traditional and Online Marketing Strategies

Clicks Bricks Catalogs

In the aftermath of dot-com disasters, the most successful

business model to rise from the ashes is the hybrid company.

Hybrid Companies will be the most vital businesses in the next stage of the
New Economy. These are the companies that sell through a blend of e-commerce,
bricks-and-mortar, and catalog sales channels.

Hybrid Companies achieve a profit, maintain a steady pattern of increased
sales, acquire capital for growth, and successfully expand at a faster rate than any
other business model.

Today's Successul

Business Model

The Hybrid Company

Achieve Profitability and Longevity
Business leaders need to reach all of their customers through multi-channels achieved with” structure that blends e-commerce, a physical presence and print, such as a catalog. Clicks. Bricks. Catalogs. Not two or three separate businesses under one name, but a seamless merger of one, integrated entity....a “hybrid"

Plus...You will Find

Checklists
to help you with your strategic
planning to form a hybrid company

- and -

Guidelines for:

· Clicks First

· Bricks First

· Catalogs First

About the Author

Bernadette Tiernan is an online instructor in the Rutgers Graduate School of Management and teaches e-commerce marketing to undergraduates in the Rutgers School of Management. She is also the e-business consultant for the New Jersey Small Business Development Center (SBDC) at Rutgers. Ms. Tiernan is also the author of "E-tailing" and "Start Smart Your Home-Based Business. She has appeared on national radio and television including CNN, Bloomberg Television, and ABC's Weekend News. You can contact her at btiernan@yourbizpartner.com

Bonus... The most comprehensive list of business development hot links on the Web

is just a click away! Don't miss the opportunity to utilize this great free resource.

http://www.deionassociates.com/hplist/

Other Small Business Resources

OUT OF YOUR MIND...AND INTO THE MARKETPLACE^TM
13381 White Sand Dr., Tustin, CA 92780-4565 USA

Tel: 714-544-0248 Fax: 714-730-1414
lpinson@business-plan.com

Web Site Overview & Maintenance: Linda Pinson & Ndaba Mdhlongwa	Current Web Site Design: Keith McCain	Initial Site Developer : John Neal

Site Map — Terms and Conditions — Privacy Policy